Chippo Golf Partners with Buffalo.Agency to Supercharge Public Relations
May 09, 20193 min read
(MASSAPEQUA, NY)– Chippo Golf names Buffalo.Agency (Buffalo) its public relations partner to help promote the company’s revolutionary new chipping game for the backyard, beach, tailgate, office and/or clubhouse.
Recent recipient of the “Best New Product Award” at the PGA Merchandise Show, the Chippo game is reminiscent of cornhole, washers or horseshoes, with some imaginative twists. It includes two target boards, heavy-duty chipping mats and six high-density foam practice balls from almostGolf. There are three official rules variations that pit two teams or individuals against each other, which can be found on the company’s website at chippogolf.com/pages/how-to-play.
Buffalo will turnkey a strategic public relations campaign to publicize Chippo Golf in consumer and trade media across North America. This includes promoting not only Chippo’s general appeal to golfers and non-golfers alike but its unique partnership as an official licensee of the PGA TOUR. At certain events throughout the season, TOUR superstars compete against one another during practice rounds. Most recently, Dustin Johnson and Webb Simpson went head-to-head at the RBC Heritage.
“With Chippo we set out to design the ultimate backyard game for golfers, regardless of if they are avid players, weekend hacks or total newbies,” says Brendan McAuley, CEO of Chippo Golf. “So much of golf’s appeal is about bonding with friends and family, and we see Chippo as the perfect way to amplify existing bonds or build new ones, be they at backyard barbeques or club, corporate and charity outings.”
Each Chippo board is constructed of reinforced plastic, covered in artificial turf. It includes netting attached to all three holes to catch shots. Steel legs fold for easy storage and transport, and a compartment built into the underside of the board stores chipping mats. Practice balls are safe to use anywhere with feel and performance similar to a real golf ball. Sturdy rubber and turf chipping mats are designed to resist slipping and movement when being used.
The Chippo Golf starter pack ($189) is available online at www.chippogolf.com, as well as Amazon.com and select pro shops across the country. Beyond the game itself, Chippo also sells replacement items and a mix of accessories from Puma Golf, Jones Golf and more adorned with the company’s logo.
“Chippo plays directly into exciting momentum golf has gained with millennials, which now encompass nearly 30% of all golf participation in the U.S. and another 23.5 million who only play off-course,” says Glenn Gray, Buffalo.Agency Senior Vice President. “With games like cornhole and spike ball going from backyards to nationally televised competitions, Chippo has incredible potential to grow into one of the most progressive and entertaining brands in the game.”
About Chippo Golf
Founded by Matt Moss and Brendan McAuley, Chippo Golf began as a simple idea that grew into a wildly successful Kickstarter campaign in 2017. Since its inception, Chippo has become a favorite game for the backyard, beach, tailgate, office, charity outing or any other setting where people gather. Lovingly described by its creators as the “glorious lovechild of cornhole and golf,” it provides the ideal mix of competition and fun that has given birth to a large and loyal following. Today, Chippo is played by thousands of golfers around the world and is available online at chippogolf.com, amazon.com and a variety of retailers nationwide.
Headquartered outside Washington, D.C., Buffalo was established in 2001 as a division of Billy Casper Golf, one of America’s largest golf course owner-operators. The 55-person, fully-integrated marketing firm serves companies and organizations connected to the golf, sport and lifestyle markets globally. Buffalo’s data-driven approach helps its 60-plus clients grow brand equity and revenue. It is led by award-winning talent in the areas of marketing strategy, public relations, content development, social media, media buying, creative, data analytics, and digital and search-engine marketing.
Clients include ANNIKA, Casa de Campo Resort & Villas, Colorado Golf Association, Crown & Caliber, Destination Kohler, ECCO, Eyeking (Under Armour Eyewear), GOLFTEC, Massachusetts Golf Association, PGA National Resort & Spa, Pinehurst Resort and Country Club, Thor Guard, Topgolf / Toptracer, United States Golf Association, US Club Soccer and World Golf Foundation.